Spanish league moves to expand in Middle East, North Africa

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The Spanish league will continue its quest to expand abroad and catch up to the Premier League on Tuesday by announcing a new joint venture to increase its presence in the Middle East, North Africa, and the Indian subcontinent.

A source close to the accord told The Associated Press that the contract, which is anticipated to generate 3 billion euros ($2.9 billion) in income, will be comparable to what the league negotiated with entertainment company Relevent Sports to help promote soccer and the league in North America.

A source close to the accord told The Associated Press that the contract, which is anticipated to generate 3 billion euros ($2.9 billion) in income, will be comparable to what the league negotiated with entertainment company Relevent Sports to help promote soccer and the league in North America.

In this "important section of the world," the league seeks to considerably expand the visibility of its clubs and Spanish soccer. In a region with 1.3 billion individuals under the age of 30, the objective is to target younger consumers.

According to the Spanish league, it is already one of the most well-liked leagues in the region. The league's first overseas office was established in Dubai back in 2013.

According to supporters of the new endeavour, the German league has not recently broadcast in the area, and the Italian league has only a limited amount of distribution there.

Regular-season games will be played in the United States, according to the 15-year agreement struck in 2018 with Relevent, which was co-founded by Miami Dolphins owner Stephen Ross. However, the league has yet to implement this due to issues between some clubs and the Spanish soccer body.

The videogame corporation EA Sports will serve as the Spanish league's main sponsor starting with the upcoming season according to a multi-year agreement reached in August.

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